Title: Optimizing Flood Warning Information Sharing for Local Stakeholders through Science Communication Research
This project is part of the multi-institutional project:
Optimizing Flood Warning Information Sharing for Local Stakeholders through Science Communication Research
Project Leads: Dr. Anne Jefferson, Dr. Elizabeth Doran
University of Vermont Research Plan: University of Vermont researchers will collaborate with researchers from RTI International to investigate local stakeholders (e.g., local officials, small business owners, homeowners, community services) as potential end-users for current and future National Water Model (NWM) and flood inundation map (FIM) forecast products. Through mixed-methods research, we will first gain a more complete understanding of existing flood information perceptions and uses across sectors and how they differ by community features (e.g., size, geography). We will then conduct workshops to explore alternative FIM data displays and information communications, gathering data to guide user-centric flood forecast design and dissemination strategies that foster trust and understanding, enabling the public to take effective action during flood events.
Work In Progress: We are focusing on understanding how three types of community organizations use data to inform action, including exploring the role of flood forecast information displays (e.g., FIMS, depth modeling). Our primary audiences include local officials (e.g., utilities, public health departments), small businesses, homeowners, and community services (e.g., hospitals, shelters, food banks), and community interest organizations (e.g., large employers, faith-based organizations). UVM researchers will conduct focus groups in two northeastern US communities who have experienced flooding in the past ten years to understand how communities use flood information for decision-making and action. Within each community, we will conduct three to four focus groups segmented by the above audiences as relevant and available. Participant recruitment will leverage local connections to emergency managers, health officials, and involved community representatives; engagement with individuals at conferences or relevant meetings; and snowball sampling. Comparing results from the northeastern US communities to focus groups conducted by RTI researchers in other parts of the US will allow UVM and RTI researchers to collaboratively understand how community use of flood information varies with geography and community size. We are supplementing the qualitative data collection with a survey that has wider reach to flood-prone communities around the U.S. to determine what processes and information uses are broadly applicable and which might be unique to a particular region, geography, level of resources, access to technology, or data literacy.
In fall/winter 2024-2025, we will convene design-thinking sessions engaging the community in a dialogue centered around the question of “How are current flood information dissemination practices and communication products applied and how can processes and products be improved to promote understanding and action?” These sessions will include representatives from across audience segments, if feasible in the same communities where we conducted focus groups in Year 1. UVM researchers will continue to recruit and collect data in the northeastern United States, running at least one design-thinking session.
UVM researchers will conduct data analysis and synthesis from focus groups, the survey, and the design-thinking workshops. We will develop research products (e.g., manuscripts, white papers, conference presentations) for dissemination and will support communication of research findings to public outlets in the communities where we did our work.
Publications, Presentations and Posters
Conference Presentations
Jefferson, A., Taylor, L. E., Brown, J., Doran, E., DeBree, S., Johns, C., Luukinen, B., Noyes, S., Southwell, B.. (2024). Flood warning information sharing within community organizations. WSC 2024 Western Snow Conference ; Saint Paul, MN; https://agu.confex.com/agu/hydrology24/meetingapp.cgi/Paper/1502428
Taylor, L. E., Jefferson, A., Brown, J., Doran, E., DeBree, S., Johns, C., Luukinen, B., Noyes, S., Southwell, B.. (2024). Instructional narratives: Flood warning information sharing within community organizations. Natural Hazards Center Researcher’s Meeting; Broomfield, CO; https://hazards.colorado.edu/workshop/2024/abstract/researchers-meeting
Posters
Taylor, L. E., Brown, J. A., Jefferson, A. J., Doran, E., DeBree, S., Johns, C., Luukinen, B., Noyes, S., Southwell, B.. (2024). Analyzing Flood Warning Communication in Local Communities Using the IDEA Model. CIROH Training and Developers Conference 2024; Salt Lake City, UT; https://ciroh.ua.edu/abstracts/analyzing-flood-warning-communication-in-local-communities-using-the-idea-model/
Brown, J. A., Luukinen, B., Johns, C., DeBree, S., van Houtven, G., Southwell, B., van Werkhoven, K., Jefferson, A., Doran, E., Taylor, L. E., Noyes, S.. (2023). Optimizing flood warning information sharing for local stakeholders through science communication research. CIROH 2023 Science Meeting; Tuscaloosa, AL;